A new edition of "Social Media Day Buenos Aires" will be held on Tuesday, November 11, focusing on "Innovation and Creativity with AI." Experts will share their views on the impact of artificial intelligence. The event will take place at the Costa Salguero Center as part of Tecweek. It will delve into the latest digital trends in Artificial Intelligence, creativity, and content strategies. Jonathan Ferraro, Communications Manager at Telecom, stated that "AI is not magic, it's augmented creative direction." In a similar vein, Florencia Fragalá, Head of Communications at Arcos Dorados, warned that "speed without purpose is just chaos disguised as innovation," and that the real value comes from using AI to create "more human communication." For Santiago Greco, VP of Growth Strategy at GUT Network, "AI is no longer a trend, it's a strategic tool" that enables personalization and efficiency on previously impossible scales. The event will also address a growing phenomenon: audiences are beginning to react negatively to the use of AI by brands. The central panel, titled "Communication in the Age of AI," will feature leaders from major brands and agencies such as Stellantis, Arcos Dorados, Telecom, and GUT Network. Tickets for the in-person event are available on the Social Media Day website. Students can apply for a 50% scholarship by providing proof of enrollment.
